Why call it Rito Loco?
We’ve developed a unique, creative burrito menu filled with fresh, homemade recipes. Rito Loco simply stands for Crazy Burrito. Our Ritos (short for Burritos) are not your normal burritos. Out of 9 different menu options only one burrito holds the traditional Mexican flavor. We have a wide variety of styles born from family recipes that make up some of the best burritos the DC, Virginia, and Maryland areas has to offer. With Cuban, Spanish, and Southern Soul Food flavors, our burritos are not your typical burrito.
In the Summer of 2011, Daniel hosted a BBQ at his house where he served many of his home made recipes, including his famous ribs. As the food dwindled, we found ourselves huddled at the massive bowl of Velveeta shells and cheese. Louie had mixed the cheesy shells with Daniels famous rib sauce (made from scratch). “WOW… how good with this be tomorrow morning with our breakfast burritos?” Louie asked. The next morning, as usual, Daniel got up to make his famous ‘hangover cure’ breakfast burritos. This time he added the cheesy shells and rib sauce. The results were in, the burrito was ‘out of control’ amazing. After realizing that these burritos should not be limited to Danny and Louie’s circle of friends, the idea for the food truck was born!
Daniel and Louie both shared many experiences street dining around the world and not one story was similar to the next. In Thailand you can get a fresh smoothie made from fruit direct off the vine on almost any corner. Its only a dollar and probably the most healthy, delicious smoothie you can drink. In Vietnam, there are Pho carts on every street. In Egypt the street food is fast and plenty with bazaars spreading through the city, you can find food from all over the world. In Europe the food comes out fast and many eat while walking.
By identifying the good qualities of the street vending experience, Daniel and Louie felt that burritos would be the best food to encompass what makes mobile food vendors great. A delicious, well liked food, made with the freshest ingredients, that can be served fast, hot, and at the same time, eaten on the go. After all, we stop at food trucks because it’s convenient. Daniel and Louie knew that by adding a personal connection with the customer, by providing an exciting environment to order from, would make all the difference in their business.
With all these experiences in mind, Daniel designed an eclectic, unique variety of burritos. Louie used his creativity to add a special hint of “awesome” and the two came up with a menu that demands excitement from your tastebuds. The name, Rito Loco, came next after many nights of brainstorming. Now they needed a face. A close friend and sought after artist Leonardo Lee drew two characters that embodied resemblance of Daniel and Louie as well as the name Rito Loco. The burrito (Rito) being Daniel and the pepper (Loco) being Louie. Both wearing straight jackets to emphasize the name Rito Loco (crazy burritos).
Now with a dining menu, a face, and a network behind them, Daniel and Louie took on some professionals to smooth the edges of their plans. By putting great minds together they have developed the best unique and creative burrito company the DC metro area has to offer.